Whether you own a small or large gym, having an effective health and fitness advertisement campaign is one of the most vital parts in running your business. Learn more about medical advertising in Australia, or you can have a glimpse of the strategies in this article.
In many scenarios, the word-of-mouth type of marketing can help you in terms of acquiring new members. But with the stiff competition today, word-of-mouth may not suffice.
Let’s take a look at some effect health and fitness advertisement strategies today.
Create a User Friendly Website
Around 50% of internet users look online for a business as their first or second contact point.
This is where a website can help. Make sure that yours have these features:
- Simple navigation
- Visible in search engines
With your gym’s campaigns, you can direct users to sign-up on your website with ease.
Take Advantage of Local SEO
Local SEO is one of the most effective forms of fitness marketing both in cost and strategy, since it’s free and can have huge ROI if you rank high.
For proper optimization of your website, you’ll need to:
- incorporate local keywords on your content
- create many local citations
- getting a Google My Business page
Did you know that more than 80% of Fitness pages post at least twice daily?
Social media is now one of the most widely used platforms embedded into any fitness marketing strategy.
If you want to streamline your social media posts, use a free tool like Hootsuite to schedule posts ahead of time, cross-post between different social media platforms, measure engagement and track your results.
Implement Gym Promotions
A New Year’s promo is an amazing offer you can give to your potential clients.
Gyms typically respond to these fitness-related new year resolutions with huge membership discounts for people who register for a limited time after the new year begins.
It’s important not to let your promotion run year-round or the value of the scarcity will greatly diminish and people will begin to associate the discounted price as the normal one.
So how do you reach a new audience to make them aware of your club’s promotion? Here are effective strategies for marketing your gym’s promotions:
- Add extra incentives for your members to refer friends
- Do some paid digital marketing campaigns on Facebook, Twitter or other social media marketing platforms
- Print advertising
The problem though with print and billboards is that they are quite challenging to measure. Thus, always ensure that your front desk person or sales representatives are asking new leads how they specifically heard about the promotion.
The good thing though is that billboards and print advertising can be especially helpful in cities with a lot of fitness clubs as there is less space on digital channels for every club to stand out.
Clubs that operate in cities that don’t have a lot of fitness clubs should try and be as present as possible in digital marketing channels like Google and social media platforms.
Market your gym as a place for transformation, community and positive change and your members will be your strongest marketers!